Why Yard Signs Are An Important Part of Your Marketing Strategy

A lot of things have changed since the ’80s, including the quality and durability of lawn signs. Although a seemingly obvious way of advertising, many people have mistakenly overlooked this powerful, tried and true marketing tool. Yes, to some, it may seem old-fashioned, but have you ever stopped to think about why they’ve been around for so long? It’s simple – it’s because they work. 

Here are a few reasons why yard signs are an important part of your marketing strategy.

They’re Affordable  

As time goes on, you can’t help but notice that your marketing budget just keeps increasing. It’s frustrating when in order to get your business’s name out there, you have to follow complicated marketing strategies.  

Although many of these methods do indeed work, there are other marketing tools out there that are just as effective and don’t cost nearly as much. Years back, lawn signs were extremely expensive and didn’t last very long. But today, you get recyclable plastic lawn signs that are non-see-through, durable and best of all, the prices have been cut by up to fifty percent! 

Local Advertising 

It’s important to remember that your most loyal customers are the ones around you. Your neighbours, the people that you pass in the grocery store, the person you spoke to at the bank. To build a strong, loyal customer base, you need to focus on reaching the people closest to you. When given the choice, many people choose to promote to local businesses. But if you don’t show them you’re around, how will they know to support you? 

It Increases Brand Awareness 

This is probably the biggest reason to use yard signs. Because it’s so easy to change its location, you can plan exactly where to place it in order to get the best exposure, like a busy street. When someone drives past a sign advertising a company they haven’t heard much about, it will probably pique their interest. And if they’re curious about something, they’re going to ask someone about it. This gets people talking about your business and asking questions about what service you provide or what product you’ve just launched. Whenever they need your particular product or service, the first thing they’ll think about is the conversation they had about your business. This can lead people right to your doorstep, all with a sign.  

Call us today at 1-866-LAWN-ADS for more information about how yard signs can benefit your business!